Color correction is foundational to video editing. This process is used to balance shots, enhance clarity, eliminate imperfections, and insure continuity between shots that may have different exposures or temperatures across the whole edit. Adjustments to exposure, contrast, and saturation can completely transform raw footage into a final product.
Color grading takes it a step further, adding an artistic touch to set the mood and evoke emotions.
Tried and true techniques and industry grade software such as Premiere Pro for color correction and grading will maximize the impact your footage will have on your audience.